Post by ManicKangaroo on Nov 6, 2014 2:34:00 GMT 1
Sam is a cute little boy who has an even more adorable penguin friend, Monty. They pair are inseparable, playing football and hide and seek together. But Monty is sad because he wants a “special friend”.
So on Christmas Day Sam gives Monty the gift he has been dreaming of, a new penguin friend called Mabel, as a tremulous rendition of John Lennon’s Real Love swells to an emotional peak – and a viewing nation dissolves in floods.
Now an annual event the new John Lewis Christmas advert “breaks” today with the social media premiere of Monty’s Christmas, the £1m sequel to last year’s equally heart-rending epic, The Bear and The Hare.
No John Lewis festive film would be complete without a hushed, melancholic trudge through a popular song. After a nationwide search, the hand of fate has fallen upon Tom Odell, the Chichester singer-songwriter who can expect a chart-topping boost from his reworking of an overlooked Lennon song, Real Love, revived by The Beatles for their 1995 Anthology collection.
The 2014 offering, created by advertising agency Adam&Eve/DDB, does not stray far from a shamelessly sentimental formula. The two-minute Monty’s Penguin clip evokes “the magic of make-believe at Christmas through a child’s eyes,” the retailer said.
The full 120-second version will air on Friday during the first advert break in Channel 4’s Gogglebox.
So on Christmas Day Sam gives Monty the gift he has been dreaming of, a new penguin friend called Mabel, as a tremulous rendition of John Lennon’s Real Love swells to an emotional peak – and a viewing nation dissolves in floods.
Now an annual event the new John Lewis Christmas advert “breaks” today with the social media premiere of Monty’s Christmas, the £1m sequel to last year’s equally heart-rending epic, The Bear and The Hare.
No John Lewis festive film would be complete without a hushed, melancholic trudge through a popular song. After a nationwide search, the hand of fate has fallen upon Tom Odell, the Chichester singer-songwriter who can expect a chart-topping boost from his reworking of an overlooked Lennon song, Real Love, revived by The Beatles for their 1995 Anthology collection.
The 2014 offering, created by advertising agency Adam&Eve/DDB, does not stray far from a shamelessly sentimental formula. The two-minute Monty’s Penguin clip evokes “the magic of make-believe at Christmas through a child’s eyes,” the retailer said.
The full 120-second version will air on Friday during the first advert break in Channel 4’s Gogglebox.
